Most companies have strong marketing messages, but what happens when they use the wrong messenger? In this video, learn why it is critical to your message that it be delivered by the right messenger. The message and messenger must match.
Do you know where your company sits on the brand positioning chart? What about your competitors? In this video, learn how to position your company on the chart and why it’s even more important to know where your competitors are positioned.
Do your employees know how to answer the question “what does your company do?” If you asked them for two words that describe your business, would they be speechless? Learn which two words are most important in your messaging in this video.
blakeThe Two Most Important Words in Your Messaging
When you are first to market, it’s easier to get into the minds of your customers. As a second stage company, you must be first to the market, not second. You must declare leadership before the competition does. Learn the 3 critical success factors for being first to market in today’s video.
blakeBe First in the Market as a Second Stage Company
One of the biggest mistakes marketing managers make is to overstate marketing. In a second stage growth company, marketing should always be understated. In this video, learn why marketing take a back seat to sales and how its role is to move the revenue needle forward.
CMOs and Marketing Managers often overthink marketing. They try to be too cute, and most of the time, they miss their mark completely. Learn how NOT to overthink being clever in your marketing messages in this video.
Humor can be an attention grabber in your marketing message, but what happens when humor goes awry? Consumers will remember your company, but not in a positive way. Learn how NOT to let humor bomb in your marketing in today’s video.