How to Create Legions of Customers

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Have you identified your company’s untapped niche?  Do you know how to create legions of new customers?  Learn how to corner a previously untapped market and claim it as your own in this video.

blakeHow to Create Legions of Customers

Strong Message, Wrong Messenger

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Most companies have strong marketing messages, but what happens when they use the wrong messenger? In this video, learn why it is critical to your message that it be delivered by the right messenger. The message and messenger must match.

blakeStrong Message, Wrong Messenger

Brand Positioning to Increase Sales

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Do you know where your company sits on the brand positioning chart? What about your competitors? In this video, learn how to position your company on the chart and why it’s even more important to know where your competitors are positioned.

blakeBrand Positioning to Increase Sales

The Two Most Important Words in Your Messaging

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Do your employees know how to answer the question “what does your company do?” If you asked them for two words that describe your business, would they be speechless? Learn which two words are most important in your messaging in this video.

blakeThe Two Most Important Words in Your Messaging

Be First in the Market as a Second Stage Company

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When you are first to market, it’s easier to get into the minds of your customers. As a second stage company, you must be first to the market, not second. You must declare leadership before the competition does.  Learn the 3 critical success factors for being first to market in today’s video.

blakeBe First in the Market as a Second Stage Company

How Marketing Moves the Revenue Needle

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One of the biggest mistakes marketing managers make is to overstate marketing.  In a second stage growth company, marketing should always be understated. In this video, learn why marketing take a back seat to sales and how its role is to move the revenue needle forward.

blakeHow Marketing Moves the Revenue Needle

Overthinking Clever, it Doesn’t Work!

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CMOs and Marketing Managers often overthink marketing. They try to be too cute, and most of the time, they miss their mark completely. Learn how NOT to overthink being clever in your marketing messages in this video.

blakeOverthinking Clever, it Doesn’t Work!

How to Select YOUR Pricing Strategy

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What is the biggest mistake 7 out of 10 companies make?  Pricing – learn how you can avoid making that same mistake.

blakeHow to Select YOUR Pricing Strategy

Humor in Marketing – Don’t Let it Bomb

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Humor can be an attention grabber in your marketing message, but what happens when humor goes awry? Consumers will remember your company, but not in a positive way. Learn how NOT to let humor bomb in your marketing in today’s video.

blakeHumor in Marketing – Don’t Let it Bomb